Why proving technical SEO ROI is so difficult
via searchengineland.com
Short excerpt below. Read at the original source.
Six months ago, there was a core update that would’ve tanked your website. But it didn’t. It didn’t because your team fixed your canonicals, redirection issues, duplication issues, and JavaScript rendering eight months earlier. It was the kind of drudge work a technical engineer or developer got stuck with because the ticket was last on […]