Why PPC tests in 2026 call for nuance, not winners
via searchengineland.com
Short excerpt below. Read at the original source.
If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid search campaigns. We proudly talked about all the data we collected. You had Ad X and Ad Y. You waited. You declared a winner. You paused the loser. It was a binary world of “Yes” […]