Why PPC teams are becoming data teams
via searchengineland.com
Short excerpt below. Read at the original source.
Like many people, you’re worried about losing your job to AI. Where do your “old school” PPC skills fit as AI agents take over more of the work? Relax. It’s not that binary. The focus is shifting toward data and strategy. From the outside, it looks like media buying is being automated away. But let’s […]