Why PPC measurement feels broken (and why it isn’t)
via searchengineland.com
Short excerpt below. Read at the original source.
If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you something has changed. You see it in the day-to-day work: GCLIDs missing from URLs. Conversions arriving later than expected. Reports that take longer to explain while still feeling less definitive than they used to. When […]