Why Performance Max looks different for B2B in 2026
via searchengineland.com
Short excerpt below. Read at the original source.
Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new Google products rarely work for B2B out of the gate. Over my 15+ years in advertising, I’ve seen this pattern repeat: initial release, poor […]