Why no amount of SEO can fix a broken brand
via searchengineland.com
Short excerpt below. Read at the original source.
As an SEO professional, you’re often asked to solve what appears to be a technical problem: organic traffic is declining. Standard procedure is a deep dive into technical performance, algorithm updates, technical debt, or content gaps. You review logs, crawl the site, and check Google Search Console. But what happens when the data reveals that […]