Why next-question intent matters for AI search visibility
via searchengineland.com
Short excerpt below. Read at the original source.
Much of the GEO conversation focuses on how AI systems discover, extract, cite, and recommend content. That work matters. But visibility also depends on what the content contains once it’s found. Next-question intent is a way to test whether a page provides enough information to support the user’s next decision, not just the initial query. […]