Why most go-to-market playbooks fail internationally — and what to do instead
via hubspot.com
Short excerpt below. Read at the original source.
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to […]