Why local SEO is thriving in the AI-first search era
via searchengineland.com
Short excerpt below. Read at the original source.
Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational queries. But this change has resulted in many websites seeing declining click-through rates despite rising impressions. However, there’s a notable exception: local search. Businesses […]