Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric via @sejournal, @tonyadam
via searchenginejournal.com
Short excerpt below. Read at the original source.
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack. The post Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric appeared first on Search Engine Journal.