Why high-ROAS campaigns don’t always deserve more budget
via searchengineland.com
Short excerpt below. Read at the original source.
It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. Return on ad spend is exceptional. Lead quality meets expectations. Average order value is exactly where it should be. Then the ask comes in: Double the budget and keep […]