Why Google’s Performance Max advice often fails new advertisers
via searchengineland.com
Short excerpt below. Read at the original source.
One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, genuinely helpful at a surface level. But it’s critical for advertisers – especially new ones – to understand who those reps work for, how they’re […]