Why good content still loses in Google Search
via developers.google.com
Short excerpt below. Read at the original source.
Create helpful, high-quality content, and you’ll rank. That’s been the prevailing wisdom in search for over a decade. But “create great content” was always an incomplete recommendation. It treated one input in a multi-layer ranking system as the entire strategy. Content can be well researched, technically accurate, and aligned with search intent, and still struggle […]