Why every AI search study tells a different story
via searchengineland.com
Short excerpt below. Read at the original source.
Major SEO platforms, such as Ahrefs and Semrush, along with agencies like Seer Interactive and other leading companies, have released substantial studies that appear to offer definitive answers. But a closer look reveals something else entirely: nearly every possible narrative about AI search impact has a “study” to support it. The more I examined the […]