Why Demand Gen works best alongside Performance Max for ecommerce
via searchengineland.com
Short excerpt below. Read at the original source.
When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved significantly. The creative flexibility and audience control now make it a campaign type I use […]