Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
via hubspot.com
Short excerpt below. Read at the original source.
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo card also includes working with a list of brands too long to say in one […]