Why brands should stop overlooking their most powerful influencers: customers
via hubspot.com
Short excerpt below. Read at the original source.
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the past 18 months, we’ve seen people boycotting brands, blocking campaigns, and becoming much more marketing […]