Why B2B brands are shifting from keywords to Performance Max
via searchengineland.com
Short excerpt below. Read at the original source.
The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in different industries, came to me with the same uneasy admission. They were leaning toward dropping some of their keyword search campaigns in […]