Why AI still runs on search – and SEO still runs the show
via searchengineland.com
Short excerpt below. Read at the original source.
When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used AI in search for years – RankBrain, BERT, Smart Bidding, RSAs, Performance Max, etc. But this year, it’s everywhere. From boardrooms to one-person shops, everyone’s asking how to use it and avoid being left behind. […]