Why AI search is your new reputation risk and what to do about it
via searchengineland.com
Short excerpt below. Read at the original source.
It used to be that Google searches opened up a world of questions. You searched, sifted through links, and came to your own conclusion. Today, AI Overviews, ChatGPT, Perplexity, and other AI platforms compress multiple sources into a single, synthesized response. In the process, nuance is flattened, and certain viewpoints can be overrepresented. This marks […]