Why agentic AI needs a new category of customer data
via twilio.com
Short excerpt below. Read at the original source.
Presented by Twilio The customer data infrastructure powering most enterprises was architected for a world that no longer exists: one where marketing interactions could be captured and processed in batches, where campaign timing was measured in days (not milliseconds), and where “personalization” meant inserting a first name into an email template. Conversational AI has shattered […]