Why 2026 is the year the SEO silo breaks and cross-channel execution starts
via searchengineland.com
Short excerpt below. Read at the original source.
In 2025, the SEO industry debated whether AI required a strategy shift. In 2026, we are still debating, but we are moving further into the testing and execution phase. To navigate the new search landscape, we have to kill the channel silo and let the SEO team act as the strategic quarterback for brand authority. […]