Who is Rilakkuma? Hello Kitty’s biggest mascot competitor, explained
via kotaku.com
Short excerpt below. Read at the original source.
Sanrio’s Hello Kitty is more than just a beloved Japanese mascot. Ever since Yuko Shimizu created the adorable anthropomorphic cat (and yes, she’s a cat) in 1974, Kitty has been a pop culture phenomenon ever since, consistently churning an annual revenue of approximately $3.1 billion for Sanrio. Over the years, Hello Kitty has been heavily […]