When Google’s AI bidding breaks – and how to take control
via searchengineland.com
Short excerpt below. Read at the original source.
Google’s pitch for AI-powered bidding is seductive. Feed the algorithm your conversion data, set a target, and let it optimize your campaigns while you focus on strategy. Machine learning will handle the rest. What Google doesn’t emphasize is that its algorithms optimize for Google’s goals, not necessarily yours. In 2026, as Smart Bidding becomes more […]