What to do now that AI Overviews turned search into reading sessions
via growth-memo.com
Short excerpt below. Read at the original source.
Intent still tells you what to write. But when an AI Overview (AIO) lands on the SERP, users no longer behave the same way as classic search. In this memo: AIO compresses five distinct search intents into one reading pattern, and the 20-year SEO assumption it breaks. What winning the “second impression” looks like for […]