What makes a brand machine-readable in AI search
via mckinsey.com
Short excerpt below. Read at the original source.
While auditing businesses across Prince Edward Island, I found the same problem repeatedly: companies with deep expertise were nearly invisible to AI systems because their knowledge wasn’t machine-readable. Many were respected leaders in biotech, manufacturing, hospitality, agriculture, and retail. But critical business information was buried in PDFs, locked behind forms, trapped in vague marketing copy, […]