What Is Paid Media?
via neilpatel.com
Short excerpt below. Read at the original source.
Turning paid ads into profit is a proven path to scalable, predictable growth. When you nail it, paid media gives you a steady stream of customers, without depending on Google’s latest update or social media’s shifting algorithms. In fact, digital ad spend hit $259B in 2024 and is expected to keep growing. But which channels […]