What is an attribution window in marketing? What marketers need to know
via hubspot.com
Short excerpt below. Read at the original source.
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often […]