What industry data reveals about the impact of Google’s AI Overviews on paid search by Adthena
via adthena.com
Short excerpt below. Read at the original source.
Google’s AI Overviews have moved beyond the experimental phase and are now a permanent part of search. To assess their impact, Adthena analyzed data across six major industries from late December 2025 to January 2026, tracking performance metrics from hundreds of thousands of advertisers, including more than 5 million ads. While aggregate data suggests stability, […]