What higher ed data shows about SEO visibility and AI search
via searchengineland.com
Short excerpt below. Read at the original source.
AI search hasn’t killed SEO. Now you have to win twice: the ranking and the citation. Google searches for almost anything today, and there’s a good chance you’ll see an AI Overview before the organic results, sometimes even before the ads. That summary frames the query, shortlists sources, and shapes which brands get considered. AI […]