What 4 AI search experiments reveal about attribution and buying decisions
via searchengineland.com
Short excerpt below. Read at the original source.
AI search influence didn’t show up in our SEO reports or AI prompt tracking tools. It showed up in sales calls. “Found you via Grok, actually,” a new lead said. That comment stopped us cold. We hadn’t tried to rank in Grok. We weren’t tracking it. Yet it was influencing how buyers discovered and evaluated […]