What 1 million keywords reveal about AI’s impact on search
via gartner.com
Short excerpt below. Read at the original source.
Search demand is shifting, not shrinking. Our analysis found that 29% of high-volume search demand is in decline, while nearly the same amount is growing elsewhere. Overall demand remains essentially flat because search behavior is being redistributed rather than reduced. Focus your SEO strategy on where demand is growing. Review which keywords are losing volume, […]