‘We’re Not Selling Hamburgers’ — Take-Two Boss Says GTA 6 Marketing Has to Be ‘Delicate’ and Feel ‘Real’
via ign.com
Short excerpt below. Read at the original source.
The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6, saying it needs to be “delicate.” This week, as part of its latest financial results, Take-Two said marketing for what will surely be the biggest entertainment launch of all time kicks off this summer ahead of GTA 6’s confirmed November 19, […]