Topical Authority: What Is It, & How Does It Work?
via neilpatel.com
Short excerpt below. Read at the original source.
You’ve probably heard the term “topical authority” thrown around a lot in SEO circles lately. And for good reason. If Google recognizes your site as a trusted source on a subject, your chances of ranking higher increase. It’s not just in organic search, but now in AI-powered answers too. So what is topical authority? How […]