TikTok launches Travel Ads to capture trip planning moments

via adweek.com

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TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s fastest-growing verticals. According to internal TikTok data: 66% of users say the app is their most helpful source of travel inspiration. Users are […]

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