These marketing KPIs will help you predict and scale revenue growth by 10x
via hubspot.com
Short excerpt below. Read at the original source.
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next. Traditional marketing metrics can tell you what happened last month, but they’re like my tarot cards when predicting the future—confusing, vague, and not […]