The SEO-GEO gap: How AI search traffic differs from organic traffic
via searchengineland.com
Short excerpt below. Read at the original source.
Some marketers argue GEO replaces SEO. Others claim strong SEO is enough for AI visibility. To test both assumptions, we analyzed LLM referral traffic and organic traffic across 10 websites and 150,000 indexed pages. The results showed that AI search favors different content patterns than traditional organic search. 3 key findings from the dataset 1. […]