The search everywhere optimization pyramid: How to build visibility before search
via searchengineland.com
Short excerpt below. Read at the original source.
The customer journey used to start on the SERP. But that’s no longer the case. By the time a buyer types a search query into Google, they usually already have a few potential brands in mind. They’ve: Seen the same product recommended across multiple Instagram Reels over the course of days or weeks. Read a […]