The ROI Problem With AI Traffic Nobody Is Measuring Correctly via @sejournal, @DuaneForrester
via searchenginejournal.com
Short excerpt below. Read at the original source.
AI visibility ROI can’t be measured in clicks because clicks were never part of the design. Here’s the framework shift before the spreadsheet catches up. The post The ROI Problem With AI Traffic Nobody Is Measuring Correctly appeared first on Search Engine Journal.