The rise of technical branding in the age of AI search by Semrush Enterprise
via jonoalderson.com
Short excerpt below. Read at the original source.
Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can fetch, parse, and trust. Treat the website, feeds, and APIs as brand training data. Pair technical governance with brand strategy to stop narrative drift and preserve brand equity. Search and brand […]