The problem with AI share of voice and 3 metrics that matter more
via searchengineland.com
Short excerpt below. Read at the original source.
Traditional share of voice (SOV) is effectively obsolete, yet many organizations have replaced it with an equally flawed successor: AI share of voice. Software vendors now claim to measure brand visibility across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms using a single percentage score. The problem is that these metrics rely on a hidden […]