The paid brand mention problem in GEO
via searchengineland.com
Short excerpt below. Read at the original source.
As traditional SEO shifts toward GEO, there’s a growing narrative that visibility in AI search depends heavily on off-site brand mentions. As a result, marketers are being told to think beyond on-site content and prioritize off-site marketing initiatives to succeed in AI search. There’s industrywide consensus on the growing importance of off-site signals in AI […]