The overlooked business value of SEO and affiliate alignment
via searchengineland.com
Short excerpt below. Read at the original source.
In most companies, SEO teams and affiliates — third parties that advertise your products or services for a commission — often operate in silos. The SEO team usually manages rankings, content, and organic traffic, while the affiliate team manages partner relationships, negotiates placements, and tracks commissions. But rarely do the two sit in the same […]