The origins of SEO and what they mean for GEO and AIO
via searchengineland.com
Short excerpt below. Read at the original source.
The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web. While the discussion is focused on what we should call it and why – be it “GEO” (generative engine optimization), “AIO” (artificial intelligence optimization), or something else – one […]