The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by Michael Gale
via enterprisedb.com
Short excerpt below. Read at the original source.
For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in. Theodore Levitt’s “The Marketing Imagination” stays on most marketers’ bookcases alongside their team’s awards. Much of […]