The fractured future of search: New rules for SEO in the AI age
via searchengineland.com
Short excerpt below. Read at the original source.
Search isn’t dying or being replaced. It’s fracturing. Consumers aren’t quitting search; they’re just seeing other people. Google still dominates, but it’s like that long-term relationship that’s gotten, well, complicated. Too many ads, too much clutter, a few questionable AI answers – and suddenly users are sneaking off to hang out with ChatGPT and Claude. […]