The entity home: The page that shapes how search, AI, and users see your brand
via semrush.com
Short excerpt below. Read at the original source.
The entity home is the single page that anchors how algorithms, bots, and people understand your brand. It’s usually your About page, and it does far more than most teams realize. It’s where algorithms resolve your identity, where bots map your footprint, and where humans verify trust before they convert. In one test, improving that […]