The end of the marketing funnel: Why signals are your new opportunity by Semrush Enterprise
via bcg.com
Short excerpt below. Read at the original source.
Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear patterns,” per Boston Consulting Group’s research, and AI is accelerating this complexity at breakneck speed. Here’s the take: The real opportunity isn’t in controlling the […]