The end of SEO-PPC silos: Building a unified search strategy for the AI era
via searchengineland.com
Short excerpt below. Read at the original source.
For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward different goals. Now, that separation is ending. The rise of generative AI has redrawn the map, merging once-distinct disciplines into a single, […]