The end of “Hey {First_Name}”: AI personalization strategies that convert
via offers.hubspot.com
Short excerpt below. Read at the original source.
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47% […]